The gap nobody talks about
The moment a customizer exports a print file, the rules shift. A color that looked fine on a MacBook becomes a muddy brown on a poly-blend tee. A 12px label that was crisp in Figma turns into a pixelated smudge at 300dpi.
Four rules we live by
- CMYK is not sRGB. Our pipeline converts at export, but we also warn designers when they pick a screen-only color.
- 300dpi or nothing. Any raster under 300dpi gets flagged in the editor before checkout.
- Fonts are footguns. We embed, subset, and outline — in that order.
- Bleed is real. A 3mm bleed on every side, every time.
A micro-story
Last month a merchant shipped 800 wedding invitations where the groom's name was off by a single pixel. That pixel was the difference between hand-kerned and soulless. Now the editor snaps to a print-safe baseline grid by default.
Print forgives nothing. That's the whole job.
