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By business type · Multi-brand & enterprise retailers

For retailers running several brands through one operation

At this size the personalization tool is a systems-integration question: who owns the option sets, how do print files reach four production partners, what happens at the volume peak, and how any of it reaches the systems you already run.

The numbers that matter to you

50k
AI-agent calls per cycle on Atelier

Agents drive the admin over MCP; 5,000 on Studio, 500 on Maker.

600dpi
CMYK output, every print format

Atelier lifts the export to all seven formats, CMYK and up to 600 DPI.

8k$
floor on the usage-fee cap

Personalization fees are capped per cycle, derived from the plan's own ladder and never set below this. Shopify refuses any charge past it.

What is going wrong

The constraint, named.

If none of these describe you, one of the other three pages probably does.

Catalogue scale
Attaching option sets product by product does not survive a fifty-thousand-SKU catalogue.
Vendor fan-out
Different categories are produced by different partners, each with their own file requirements.
Systems of record
The PIM owns product data, and the personalization tool has to accept that rather than fight it.
Provenance
Customer-uploaded images are personal data, and somebody has to be able to answer where they live.

What to actually do

  1. 01

    Integrate, do not re-enter

    Drive option sets from your PIM over Customei's MCP server: list, create, update and attach them without anyone opening the admin. Attach by collection or tag rather than one product at a time.

  2. 02

    Route production by rule

    Map print-file destinations per vendor and product type, so apparel reaches one partner and drinkware another without a human sorting a queue.

  3. 03

    Pick the right pricing engine

    On Plus, Cart Transform folds personalization pricing into the line item, which keeps custom checkout flows clean.

  4. 04

    Know where the uploads live

    Customer uploads sit in Cloudflare R2 behind signed URLs, with full-resolution originals in a separate private bucket. The design record is stored apart from the rendered print file, so a file can be re-rendered, or removed, without touching the order.

Questions from people like you

Can we self-host?
Above roughly twenty thousand personalized items a month we open a custom plan on top of Atelier, and optional self-hosting is part of that conversation.

Keep reading

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One honest test.

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